Our Goal is to Give You Peace of Mind

Our approach serves our client’s long-term needs.

Aurora Investment Counsel, Inc. is a “Growth At the Right Price” equity manager that specializes in managing separate accounts for high net worth individuals, institutions, and non-profit organizations. We undertake a bottom up approach with a “Growth At the Right Price” methodology to equity investing. Our intent is to add consistency to our results and allow our emphasis on security selection to drive returns.

Our security selection process utilizes a highly disciplined combination of quantitative and qualitative methods in order to construct efficient portfolios. Each portfolio reflects the investment objectives of the individual client as well as our disciplined “Growth At the Right Price” equity strategy.

Deeply rooted beliefs set us apart.

Although our long-term performance numbers speak for themselves, we believe our focus on Consistency, Risk and Service are what set Aurora apart: