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About Us

Who We Are

Aurora Investment Counsel delivers expert wealth management and investment services tailored for high-net-worth and institutional clients.

As your dedicated investment counsel, Aurora values what matters most to you. We strive to provide the individualized service you deserve and value building wealth slowly and consistently over time. That’s why we work hard to cultivate enduring personal relationships rooted in mutual trust.

Aurora is an employee-owned independent firm. We pride ourselves on a disciplined financial planning process and our ability to add value through security selection. For over 25 years, Aurora has sought to provide you peace of mind, knowing your important financial decisions have been taken care of.

Who We Are

Aurora Investment Counsel delivers expert wealth management and investment services tailored for high-net-worth and institutional clients.

As your dedicated investment counsel, Aurora values what matters most to you. We strive to provide the individualized service you deserve and value building wealth slowly and consistently over time. That’s why we work hard to cultivate enduring personal relationships rooted in mutual trust.

About Our Values

Our core values of discipline, risk management, and service set us apart.

Discipline

As wealth managers, we employ a 7-step process to create your financial plan. As investment managers, we use our time-tested methodology to find overlooked businesses with sustainable models that simultaneously show growth and value at a reasonable price.

Risk Management

We emphasize avoiding risk. In building your plan, we match your risk profile with recommended investments. On the investment side, risk control is baked into our discipline. By buying companies cheaper than the market, we look to mitigate market and individual company risk.

Service

Your satisfaction is paramount to us. It is of the utmost importance to us to know we are meeting your needs. As wealth managers and stewards of your assets, we mindfully focus on serving your need for an investment strategy that aligns with your goals.

About Our Name

The “Aurora” of Aurora Investment Counsel is not merely our name. It’s our commitment to you. An aurora, also called the northern lights or southern lights, is a dynamic, vibrant, unique, and colorful nighttime light show in the Earth’s sky.

An aurora is created by the complex interactions of charged particles from the Sun interacting with the Earth’s magnetic field. Just as the Sun and Earth collaborate to produce an aurora, we work closely with you to achieve your objectives.

Aurora’s wealth management services, which create your financial plan, work holistically with our investment management team, which selects and manages your investment portfolio. Together, we manage your portfolio to produce prosperity.

We aim to simplify the seemingly complex so you can have peace of mind about your financial well-being.

Who We Serve

Aurora serves high-net-worth individuals and families in or close to retirement, career professionals, and owners of small businesses. We also work with investors who have sold or are about to sell their business, bequeath or receive an inheritance, or have recently become widows or divorcees.

Who We Serve

Aurora serves high-net-worth individuals and families in or close to retirement, career professionals, and owners of small businesses. We also work with investors who have sold or are about to sell their business, bequeath or receive an inheritance, or have recently become widows or divorcees.

Our History

Aurora Investment Counsel began as the investment management service of Randy Seckman and Associates (RS&A), a wealth management firm for high-net-worth individuals in Atlanta, Georgia.

David J. Yucius, Jr., begins as RS&A’s portfolio manager for high-net-worth clients

1993

RS&A starts money management services for institutional clients and financial advisors.

1995

Aurora Investment Counsel created from RS&A’s wealth management unit.

2001

Mike Doyle joins Aurora as head of Wealth Management.

2005

Mason Gaddis joins Aurora as Vice President of Trading and Operations.

2017

Assets under management exceed $200 million.

2023

Community Involvement

Aurora is dedicated to supporting our communities. We’ve developed strong relationships with and supported philanthropic efforts in and around Atlanta. Some of our commitments, both as mentors and financially, have included:

Big Brothers Big Sisters of Atlanta

East Side elementary Foundation

Family promise

Must Ministries

Roswell Recreation Department

Community Involvement

Aurora is dedicated to supporting our communities. We’ve developed strong relationships with and supported philanthropic efforts in and around Atlanta. Some of our commitments, both as mentors and financially, have included:

Big Brothers Big Sisters of Atlanta

East Side elementary Foundation

Family promise

Must Ministries

Roswell Recreation Department